Our CEO and Founding Bettie, Emily LaRusch has felt the entrepreneurial bug since she was a child. She got her start in elementary school when she directed the neighborhood kids in a talent show and charged parents admission to watch their kids perform. She later worked for fortune 500 companies and loved sharing ideas and executing process improvements and product development as an intrapreneur.
While working on a IT project in the finance sector she spent most of her days on project calls but needed to arrange services of a carpet cleaner and landscaper for her home. On a rare break, she called multiple companies and no one answered. She called company after company until she was able to book services. One company called her back later and they said “Hey, I have a missed call from you. Do you want carpet cleaning?” Initially she was annoyed by the impersonal and unprofessional experience but after a few days a light bulb went off. This was the perfect opportunity to marry her passion for service, love of small businesses and knack for IT to become the voice of small businesses across the US and Canada! In October 2013, she put the idea onto paper as she formed a business plan and the rest is history.